The Night League Unveils World’s First Hyperclub [UNVRS] in Ibiza with Viral UFO Stunt Featuring Will Smith
World-famous actor and superstar Will Smith has cracked the mystery behind one of this season’s most talked-about viral moments.
The viral UFO sighting in Ibiza that captured global attention has been revealed as a brilliant marketing stunt by creative visionary Yann Pissenem, Owner, Founder, and CEO of The Night League.
The stunt was orchestrated to announce [UNVRS] (pronounced “Universe”), the world’s first Hyperclub. Global icon Will Smith played a key role in the reveal, appearing in a dramatic video where he unveils the true identity of the UFO—a high-tech drone flown from the roof of the new venue by Pissenem, culminating in a grand reveal that left the world stunned.
Will Smith, who has been in Ibiza working on new music inspired by the island’s vibrant dance scene, recently released two tracks, “Work Of Art” and “You Can Make It.”
[UNVRS] is set to revolutionize nightlife as the world’s first Hyperclub, a bold new venture from the creators behind Ibiza’s legendary venues, Ushuaïa and Hï Ibiza. “This campaign has been truly out of this world,” says Yann Pissenem. “Announcing the name with a viral sensation is just the beginning. The overwhelming engagement from media outlets, celebrities, and influencers has been incredible. Unveiling this brand with an iconic figure like Will Smith was a dream come true. Now that the truth is out there, we can’t wait to welcome everyone to our new universe in 2025 as we launch the world’s first Hyperclub.”
The video, which has amassed over 52 million views, used Ibiza’s mysterious Es Vedrá as the backdrop, sparking global speculation, grabbing international headlines, and even triggering an official investigation by local authorities. Will Smith, holidaying on the island, quickly embraced the project after discovering the video’s true purpose, participating in a series of follow-up videos. The campaign’s reach expanded as international stars like David Guetta, Maya Jama, and Alec Monopoly shared the video, fueling the hype around [UNVRS].
[UNVRS] merges the high-end service, luxury, and attention to detail of a nightclub with the scale and ambition of arena events, creating a groundbreaking concept in nightlife entertainment. This venture is elevated even further by mind-blowing production from High Scream founder, Romain Pissenem. Following in the footsteps of Ushuaïa and Hï Ibiza—consistently ranked among the world’s top venues—[UNVRS] promises to push the boundaries of Ibiza’s nightlife and set the stage for the next generation of entertainment.
As the mastermind behind these groundbreaking concepts, Yann Pissenem continues to innovate, drawing over 1.5 million visitors each season to his venues in Ibiza. [UNVRS] is poised to elevate Ibiza’s nightlife even further, establishing a new standard for entertainment
About Yann Pissenem
Yann Pissenem is the creative force, Owner, Founder & CEO of The Night League and Ushuaïa Entertainment, the pioneering companies behind globally recognized nightlife venues like Ushuaïa Ibiza, Hï Ibiza, and now [UNVRS]. Renowned for his relentless pursuit of excellence, Yann has consistently redefined the entertainment landscape, pushing boundaries and setting new standards in the industry. Under his leadership, The Night League has become a global powerhouse, attracting over 1.5 million visitors to Ibiza each summer and solidifying the island’s status as the ultimate clubbing destination. With ambitious plans for regional and international expansion, including the Ushuaïa Dubai Harbour Experience launching in 2024 and [UNVRS], the world’s first Hyperclub, set to redefine nightlife in Ibiza in 2025, Yann Pissenem continues to shape the future of global nightlife.
About The Night League
Founded in 2001 by visionary Yann Pissenem, The Night League is a globally renowned nightlife and entertainment company known for pushing the boundaries of what’s possible to deliver world-class music experiences. Based in Ibiza, Spain, the company operates on a global scale, responsible for creating innovative and award-winning brands such as Ushuaïa Ibiza, Hï Ibiza, Playa Soleil, ANTS, and more.
The Night League frequently collaborates with the world’s most influential artists, festivals, and events, developing pioneering concepts that continually redefine the entertainment industry. The company’s dedicated team of event producers, venue operators, booking managers, artist managers, marketing, and creative professionals expertly fuse music and art to captivate a global audience.
With ambitious plans for regional and international growth, including the Ushuaïa Dubai Harbour Experience launching in 2024 and the opening of [UNVRS], the world’s first Hyperclub, set to revolutionize Ibiza’s nightlife in 2025, The Night League continues to shape the future of global nightlife.
About [UNVRS]
Welcome to [UNVRS] (pronounced “Universe”), the world’s first Hyperclub, poised to transform Ibiza’s nightlife and set a new global standard for music entertainment. Led by creative visionary Yann Pissenem, [UNVRS] combines the high-end service, luxury, and attention to detail of a nightclub with the scale and ambition of arena events. [UNVRS] bridges the present and the future through creativity, stunning architecture, and human connection. Advanced technology enables a hyper-customized and interchangeable production for each event, pushing the experience beyond the limits of the superclub. Following in the footsteps of globally renowned and award-winning venues Ushuaïa and Hï Ibiza, [UNVRS] embodies Yann Pissenem’s pioneering vision.